For the last couple of months, I’ve been involved in the development of an e-commerce website named http://presive.com , focused on beautiful, unique products created by designers all over the world with a story behind. When I first met @swilera , @eoingalla and @cmgottschalk , the idea seemed so interesting to me that I got involved in the project really fast. And then, in a few weeks, we had the first release of presive.com. We created it using Python, Django, Satchmo and running on the top of a PostgreSQL database engine and it worked well for some weeks, until we started developing the first business-level report queries. The whole object-relational stack the product was based on wasn’t enough at all for our purposes, so a technological change was needed. And then, we moved to Couchbase. At first, I was quite skeptical on the power of NoSQL databases, but I soon changed my mind when I visit couchbase and read everything about it . So let’s start on the conceptual model (yes, I am